through his eyes: adriano goldschmied · N^o35

We took some time to do a Q&A with Adriano Goldschmied, an icon in the denim industry, and a fellow Citizen of Humanity:

Favorite pasta and sauce?
Rigatoni all`arrabbiata.

Favorite detail on a pair of jeans?
The color of the thread.

Favorite book to read with a glass of wine?
For Whom the Bell Tolls.

Best song to sleep to?
End of the night, the Doors.

Item you can't leave home without?
My car keys.

Best note taking tool?
My yellow pen.

Favorite sailboat?
Stormvogel.

Best sailing story?
Dismasting in the Atlantic in front of Newfound Island.

Favorite design tool?
Old style wood pencil.

White, wheat, or sourdough and why?
Wheat, I love the color.

Favorite spot to take a nap?
The deck of a sailing boat.

Favorite hour to be creative?
Anytime.

Favorite communication tool? (iPhone, Skype, Mail?)
Mail

Best sandwich you ever had?
The one I prepare.

Favorite burger joint?
Apple Pan.

Most successful moment?
When I sold my name.

Happiest moment in your career?
Moving to America.

Proudest moment in your career?
The day we put the 1969 jean in the Gap stores.

Favorite European dessert?
Marzapane.

One sport you wish you could play professionally?
Sailing

Why did you choose Goldsign for the name?
It’s familiar to my name.

What's your Sunday hobby?
Design.

Best read on a long flight?
Fasten seat belt in front of my seat.

2011 for Goldsign is...?
Another year.

Best pair of shades?
No shades.

What's one unknown detail about your denim designs?
How I design fabrics.

Favorite weather to ride a bike?
Rain.

One animal you wish you could own? (we're talking about any animal here!)
I don’t want to own an animal.

Best piece of furniture?
My wood desk at home.

Favorite wall paint color?
Silver.

Best inspiration from 2010?
My travels.

What's your customer service motto?
Partner.

Best ice breaker line?
Don`t know.

Name of the position at your first job and where?
Owner in Cortina d`Ampezzo, Italy.

What's your most memorable job?
Genius Group.

What do you remember about your first pair of jeans?
The price.

Name one childhood dream?
Lunch Rockets.

Name one US city you haven't visited but wish you had?
New Orleans.

Best coffee you ever had?
Turkish coffee in Istanbul.

Favorite tailor?
Never had one.

What's on your desk?
Magazines and books.